The Voice Reportedly Axes Anne-Marie as Coach to Attract Younger Audience

ITV has reportedly made the decision to dismiss Anne-Marie from her role as a coach on The Voice UK, as part of a bid to revitalize the popular singing competition. This move follows singer Olly Murs' scathing remarks about the show after learning that he too would not be returning. Anne-Marie, along with Olly Murs, Tom Jones, and will.i.am, joined The Voice in 2021 and was well-received by viewers.

However, insiders claim that ITV wants to inject new talent into the series and target a younger audience. According to The Sun, a source stated that Anne-Marie had enjoyed her time on the show, but producers believed it was time for a refresh. They are said to be continuously on the lookout for influential figures in the music industry who can resonate with teenagers.

When questioned about Anne-Marie's departure, ITV neither confirmed nor denied the reports. A spokesperson simply stated that The Voice UK would return with a new series featuring coaches will.i.am, Sir Tom Jones, Anne-Marie, and Olly Murs, but offered no specific details about the 2024 series.

Olly Murs expressed his disappointment at being dropped from The Voice after a six-year stint. Clearly upset, Murs voiced his surprise and emphasized that the decision was not his own, unlike some other artists who may have chosen to leave. He expressed a desire to be genuine with his fans and the show's viewers about the situation.

Despite being let go from The Voice, Murs may not be absent from our television screens for long. Reports suggest that he could be stepping in to replace 32-year-old Rita Ora on The Masked Singer, as Ora allegedly takes a step back from the show.

It remains to be seen how these changes will impact the upcoming series of The Voice UK and whether the additions of new coaches will indeed attract a younger audience. Fans of the show will undoubtedly be waiting with anticipation to learn more about the forthcoming season and the shifts in the lineup.