Kylie Jenner, the reality star turned beauty mogul, has ventured into the fashion industry with the launch of her new clothing line, KHY. The collection, which debuted on November 1, features a range of stylish pieces including a white bodysuit and a black jumpsuit. In a recent behind-the-scenes video, Kylie showcased items from the upcoming Drop 002 collection, including a blue ankle-length puffer jacket. The video, posted on KHY's official Instagram account, garnered over 12,000 likes in just nine hours.
The 26-year-old entrepreneur stunned in a glamorous snow bunny look, sporting a white bodysuit from her own fashion line. With her dark brown hair in a tousled bun and a flawless makeup look, Kylie exuded natural beauty. Her rosy blush and matte nude lipstick enhanced her features, accentuating her overall glamorous appearance.
From the initial announcement, Kylie's new fashion venture met with both excitement and criticism. While some praised the businesswoman's bold move, others voiced concerns about the price points, noting that the brand's affordability claims seemed questionable. Fans and critics alike also pointed out similarities between some KHY items and products available at lower prices from other retailers like Amazon.
Although the social media reactions were mixed, Kylie's loyal fanbase showed immense support for the billionaire businesswoman. The black faux leather trench coat featured in the line quickly sold out, proving her influence and popularity among her nearly 400 million followers. The coat, priced at $198, was styled flawlessly with high-heeled shoes and received over 2.5 million likes on her Instagram post.
Despite the early criticisms, it remains unclear whether those complaining about the prices had fully explored the entire collection. Additionally, some fans expressed disappointment with the perceived lack of originality in Kylie's designs, comparing her line's aesthetics to that of other celebrity fashion brands such as The Row.
Kylie Jenner's KHY fashion line launch has undoubtedly stirred up the fashion industry. As the reality star turned entrepreneur continues to navigate this new venture, it will be interesting to see how she addresses the concerns of her consumers and whether she can establish KHY as a successful and respected brand in the competitive world of fashion.