Australian radio personalities Kyle Sandilands and Jackie 'O' Henderson have inked a historic radio deal, securing their place on-air until 2034. The duo, known as Kyle & Jackie O, signed the record-breaking $200 million, 10-year deal live on-air, revealing that they will be expanding their radio show to Melbourne. This marks their first foray into the Melbourne market and will enable them to dominate markets beyond their Sydney-based listenership.
As part of the deal, Jase Hawkins and Lauren Phillips, who are currently hosting the KIIS FM breakfast show in Melbourne, will be out of a job by December. The news left Lauren emotional and tearful as she announced the unfortunate turn of events to her listeners. Despite the difficult situation, Kyle Sandilands expressed gratitude towards the listeners, staff, clients, and senior management for their support, even referring to the deal as the longest in Australian radio history.
One notable clause in the contract gives Sandilands the ability to broadcast the show from anywhere on the earth, allowing him the flexibility to continue working on the KIIS FM show from different locations around the world. The duo celebrated the news by sharing their excitement on social media, with Jackie describing the next decade of working together as a dream.
While Kyle and Jackie O's success continues to soar, their triumph comes at the expense of Jase and Lauren, who have garnered a loyal following during their time hosting the Melbourne breakfast show. The news of their replacement has stirred speculation about potential strains on the friendship between Kyle and Jase, as they used to be flatmates.
In the latest radio ratings, The Kyle and Jackie O Show emerged victorious once again, surpassing 2GB's Ben Fordham in Sydney. With an audience share of 14.7%, the duo solidified their position as one of the most listened-to radio programs in the city. Additionally, ABC Sydney's breakfast show surpassed WSFM 101.7's Amanda Keller and Brendan 'Jonesy' Jones, becoming the third highest-rated breakfast show.
Kyle and Jackie O's expansion into Melbourne marks a significant milestone in their radio careers. Their enduring success and the record-breaking deal solidify their place as dominant figures in the Australian radio industry.