The Radio Ratings 2023, Survey 7 results released on Thursday showed a slight decline in the ratings for Kate Ritchie's Nova breakfast show with Fitzy and Wippa. The show experienced a drop of 0.2 points, falling from 7.3 to 7.1. This comes after a positive boost in the previous ratings survey, where the show rose by 0.4 points from 6.9 to 7.3.
Radio host Kyle Sandilands offered his theory as to why the show's ratings were declining, stating that the addition of Kate Ritchie was an attempt to diversify the show and make it less of a boys club. However, with the ratings falling, Sandilands labeled it a failure.
Meanwhile, Sandilands' own show, The Kyle and Jackie O Show, retained its position as the number one breakfast show in Sydney, with a massive 16.3% audience share. The show also claimed the title of the most listened to radio program across Australia.
Kate Ritchie's arrival to the show earlier this year caused some controversy, as it meant beloved co-anchor Sarah McGilvray was no longer part of Fitzy and Wippa. Reports revealed that some employees were blindsided by the decision, finding out about it through the press rather than official communication.
McGilvray had worked on Fitzy and Wippa for 12 years, with eight of those as a co-host. This sudden change was seen by some as a harsh way of handling a valued team member, who had dedicated a decade of her life to the radio show.
Overall, the latest radio survey results indicate a slight decline in ratings for Kate Ritchie's Nova breakfast show, while The Kyle and Jackie O Show continues to dominate the Sydney market and attract a large listener base.