Kangana Ranaut took to Instagram to share a video encouraging the masses to watch her latest film, Tejas, in theatres. In the video, the actress expressed her concern over the dwindling number of people visiting theatres, even before the COVID-19 pandemic. She emphasized the significance of community viewing, which is an integral part of Indian culture.
The actress pointed out that several theatres are shutting down, despite offering free tickets and reasonable offers to attract audiences. Kangana urged viewers to support the film industry by watching movies in theatres with their family and friends. She emphasized that if people had enjoyed movies like URI: The Surgical Strike, Neerja, and Mary Kom, they would certainly find Tejas equally entertaining.
Tejas, which features Kangana in the role of IAF pilot Tejas Gill, debuted in theatres on October 27, 2023, under the banner of RSVP Pictures. On its first day, the film collected a modest amount of Rs 1.25 crore at the box office. However, to secure a longer run in cinemas, Tejas needs to demonstrate an upward trend in weekend box office numbers.
While the audience praised Kangana's performance in the film, there were mixed reviews regarding the visual effects employed. Nevertheless, Kangana's appeal to the audience to support theatres and enjoy the cinematic experience with their loved ones carries an important message for the industry.
As the pandemic-induced challenges continue to impact the film industry, Kangana's plea for audience support highlights the need for communal movie-watching and reinvigorating footfalls in theatres. With the future of cinemas relying on the audience's response, it remains to be seen if Tejas can generate the necessary momentum to keep the movie playing in theatres for an extended period.